Whatsapp is undoubtedly the world's fastest growing communication apps. Billions of people around the world are active WhatsApp users. By active we mean, these are the users who share millions of photos, videos every single day! This has triggered companies to make use of Whatsapp as a powerful tool of marketing.

What is WhatsApp Marketing?

Whatsapp marketing is a very recent way of marketing, where digital marketers make use of the various functions provided by WhatsApp to reach out the prospects and customers. Whatsapp has proved to be an excellent tool to boost your sales. If you are planning to launch a new product or you want maximum customers to get acquainted with your services, Whatsapp marketing is a smart way to get it done.

Advantages of WhatsApp Marketing :

For business, WhatsApp is an amazing promotional tool. B2B businesses make use of WhatsApp messages to communicate and inform their client community. Increasing customer engagement has become so many times easier using this app. There's a lot more that can be told about the advantages of making use of WhatsApp as a major marketing strategy and following explains few of those:

Whatsapp supports not only text but multiple other formats like images, videos, audios, Vcards and also locations which make it easy for marketers while promotions.
The information which gets circulated or is at a very minimal cost or even almost free!
One of the most innovative features of Whatsapp is the blue ticks which help the marketers to track how message broadcast platforms.
Using WhatsApp messaging it allows the marketers to send the information to DND numbers as well.
Whatsapp is a cross-platform communication app which makes is available almost on all possible devices.
Through WhatsApp, marketers can send out the various launches, offers, updates about the product to customers keeping them informed all the time.
Whatsapp provides the ease to use without the requirement of any plug-ins.